WHAT IT IS
this weightless shampoo thoroughly cleanses and plumps from root to tip for the ultimate go-big moment now, and healthier-looking hair every time you use it .

WHO ITS FOR
fine, limp, or flat hair

WHY ITS SPECIAL

• provides instant fullness and lift
• contributes to a thicker look and feel
• cleans without drying or weighing down
• sets the stage for long-term volume